The Platform

The ground-truth engine behind the writing

Turf, field data, and reference layers on one map-first platform — the same field instrument that powers our research.

Maps

Draw, name, and assign turf directly on the map, synced with the latest NYC data layers and VAN.

·Draw and edit turf polygons on the map
·Assign turf to teams and canvassers
·Track coverage and progress by territory

Data Engine

One unified system to analyze, visualize and act on your organization's data, integrating closely with predictive modeling and custom queries.

·Custom queries to generate lists and insights from your org's data
·SDK for building custom tools and integrations on top of your org's data
·Query builder interface for non-technical users to explore and act on data without writing code

Predictive Models

Merlin's own models aim to generate core insights and extract useful features from geospatial and voter data.

·Predictive techniques like random forest classifiers and gradient boosting machines
·Models designed to predict voter behavior and optimize outreach strategies
·Insights and features extracted from your org's data to power smarter organizing decisions

Research Engine

We run analysis on organizing data and publish what we find. Open methodology, organizer-owned research output.

·Published research using Merlin tooling
·Documented, auditable methodology
·Findings published openly — not locked behind a login